Adobe has been on a mission over the last year to better understand where digital publishing is headed. As well as working with publishers using its Digital Publishing Suite (DPS) to push out tablet editions, Adobe has been meeting with these partners to get a feel of the state of tablet publishing. Now, 12 months later, Adobe has compiled the results of its research that should be of particular interest to magazine publishers, advertising agencies and media ad buyers. "The momentum we're seeing in digital tablet ips dual core publishing is that publishers are actually able to make money off these magazines. They are coming to tablet ips dual core realize that these [editions] have business value," Lynly Schambers-Lenox, Adobe's group product marketing manager for digital publishing, told TabTimes. Adobe has also benefitted from publishers' appetite for digital content on mobile devices ¨C Schambers-Lenox says that the Digital Publishing Suite has gone from publishing 170,000 digital issues a week in May 2011 to 1.8 million by the end of February. The Adobe exec added that magazine downloads (for editions using DPS) now stands at 75 million. "It shows more and more that people are coming into the digital franchises of these publications, and consuming magazines and newspapers on smartphones and tablets," she said.
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